Thursday, December 13, 2018

Hotel Happenings: Sheraton Writes its Next Chapter

Sheraton hotels enhance guests’ experiences, from Seattle to Sydney

This October, Sheraton Grand Seattle—located in the heart of downtown—hosted a week-long celebration to mark the completion of its stunning, multi-million-dollar transformation and to make announcements about the entire brand’s exciting revamp. The only U.S. destination on Sheraton’s “Heart for the City” experiential global tour, this iconic Seattle hotel (that boasts three decades of history within the community) seemed like a natural fit.

The Shertaon Grand Seattle proves the perfectly chic, downtown hub.

The “Heart for the City” tour kicked off on August 31, with a 1,500-person grand opening event at the Sheraton Saint-Hyacinthe Hotel (Québec, Canada), and a dazzling extravaganza took over the the Sheraton Grand City Hyde Park (Sydney, Australia) in late November. Still to come on the seven-city itinerary: Sheraton Santos Hotel (Santos, Brazil), Sheraton Grand Bengaluru Whitefield Hotel & Convention Center (Bengaluru, India) and Sheraton Beijing Lize (Beijing, China).

The “Heart for the City” tour celebrates communities and Sheraton’s role within them, by featuring one-of-a-kind immersive experiences curated specifically to match each destination. (For example, Seattle guests could take photos “dangling” from a mini-Space Needle or “crowdsurfing” at a rock concert.) In addition to featuring “unique visual perspectives on local icons, places and ideas central to the city’s identity,” the tour also includes complimentary community programming at each hotel that allows guests to experience Sheraton’s properties in educational and entertaining ways.

Sheraton Grand Sydney’s Conservatory Bar proves a hip hangout for hotel guests and locals alike.

Revealed for the first time at the Seattle Grand “Heart for the City” pit stop, guests also visited the brand’s “transformation room” to get a sense of Sheraton’s future. In this projected vision, a sense of community rules over the individual, and the Sheraton’s properties become a welcoming and assured gathering space the world over.

In Sydney, the team explained that, although the brand (“80 years young”) is now dispersed among 70-plus countries in 530-plus cities, its time to further elevate Sheraton’s global significance and importance. The key, however, revolves around staying true to what’s made the brand so wonderful and widely loved to begin with. And while they aim for a globally steady design thread, they want to “strike a balance between being consistent but also being of the place,” explained Mike Fulkerson, Vice President of Brand & Marketing (Marriott International, Asia Pacific).

He explained that, by concept, “Sheraton is the community;” for decades, it’s been any city’s trusted hub for those looking to convene for high tea, Sunday brunch or a multi-course meal on the night of a special occasion. Now the hotel will boast more communal venues, creating spaces in which guests want to spend their time—where one can easily transition from morning coffee meetings to daytime brainstorming sessions to jovial evenings full of delicious food and drink.

In Sydney, the Executive Terrace Park View Room shows off the hotel’s surroundings in the most stunning way.

Re-imagined spaces at properties like Sydney’s, which recently underwent $50 million worth of renovations, now also show off beautiful guest rooms and suites with a “refined residential feel” and exceedingly warm atmosphere. And as the winter months approach, Seattle travelers may be keen to learn that Sheraton Maui Resort & Spa—also fresh off a $26.5 million renovation—invites guests to experience whale season (December 15 thru April 12, 2019) with its new “Kohola in Ka‘anapali” package.

No matter where in the world you land, Sheraton can’t wait to welcome you with open arms—and to share the best of each city’s distinctive spirit.

The Sheraton Grand Sydney Hyde Park provides plenty of gathering spaces for work and play.

 

About Corinne Whiting

Corinne, an east coast native who relocated here from the other Washington in 2011, was bit by the travel bug early on. She lived in Strasbourg, France (during her junior year at Georgetown University) and in Edinburgh, Scotland, where she got a masters degree in Cultural Studies. She feels very grateful to have explored incredible spots on our globe ranging from Bolivia and Egypt to Turkey and China, but there are passport pages yet to fill (and travel tales yet to be written!). After serving as associate editor at Where magazine in D.C. for five years, Corinne has embarked on a new adventure here in the PNW as a freelance writer and photographer, contributing to publications like National Geographic Traveler, the Alaska Airlines in-flight magazine, Amtrak's OnTrak, 1889 Washington, 1859 Oregon, Visit Seattle and so on. She loves exploring this incredible corner of the country while debunking the rain myths, upping her coffee quotient, hearing heaps of live music and finding her Zen near the water as often as possible.
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