After ten years of growth through some of the most innovative decisions and challenging times in the action sports industry, Seattle-based Evolución Innovations (evo) has become a rare entity in the retail sector through a successfully backwards business model – first online, then brick-and-mortar, and in the near future, print.
Founded in 2002 at a midpoint in his college career, Bryce Phillips started evo with a set of core values dubbed the “Great Eight,” focusing on credibility, authenticity, respect and above all “evolución”. With the help of evo’s diverse, yet tightly knit staff combined with a counter-tradition business model, Phillips and the shop have grown from two employees in 2002 to more than 100 today.
evo hosted business and community partners, family, friends and customers in Seattle to recognize those who have loyally backed its unique ideals and who joined to form the vibrant culture that has made evo one of the biggest nationwide success stories in action sports retail this decade.
This extravaganza bash of the decade was held in the recently renovated Fremont Collective, one of many restoration projects Phillips has undertaken through his real estate venture. Hundreds upon hundreds of Seattleites dressed in their best neon gear and danced and partied the night away. Guests viewed evo’s second winter outerwear fashion show, took glamour shots at the USNAPS photobooth, bid on awesome silent auction items, and participated in the free-skate at Innerspace.
Proceeds from the event benefited The Service Board, a youth focused non-profit that engages kids through skateboard and snowboard mentorships.